Take Me Digital is the only agency of its kind to have developed a specialist multi-location digital strategy, delivering proven results for over 1,000 local franchise locations worldwide.

The challenges of marketing a franchise business

The digital marketing of a franchise business presents both the corporate brand (Franchisor) and its local business owners (Franchisees) with a unique set of challenges.

As a franchisor your primary objective is likely to be focused on maximising exposure for and accelerating your brand regionally or nationally (even internationally) in order to attract new franchisees, which benefits all parties in a broader sense.

However franchisees may resent being required to contribute too much to what they see as corporate brand campaigns which don’t have any immediately visible or direct effect on their own business or bottom line.

Some franchisees, especially those operating alongside other franchises in the same area, may then misguidedly risk relying too heavily on local foot traffic, or the influence of the parent company’s brand, to generate leads and customers, in favour of investing their limited marketing spend into any specifically local area SEO strategies or digital marketing campaigns.

What works?

The most powerful strategy for a franchise or multi-location business is to adopt a cohesive approach to regional and national corporate and brand digital marketing alongside customised location-specific objectives, which when managed properly, will maximise both brand exposure and footfall, or bums on seats, bookings, or sales, whatever it is your business needs to succeed.

A customised approach to multi-location marketing

Working with some of the world’s leading franchise brands, including TONI&GUY, Xtend Barre, Massage Envy, Amazing Lash Studio, Fierce Hair Growth, LJ Hooker, and many more, Take Me Digital specialises in delivering a range of complimentary services designed to benefit both brand and location, including:

  • Maps Local (Google My Business); effectively optimising and tailoring sometimes hundreds of local listings while keeping key messaging consistent and on-brand.
  • SEO; auditing existing websites and making recommendations on how to optimise both brand and individual locations according to complex Google guidelines and recommendations.
  • AdWords; tailoring targeted AdWords campaigns to maximise consumer engagement and conversions for both brand and hyper-local campaigns.
  • Social Media Marketing; offering Social Media packages to match your overall objective with very specific target audiences which in turn increases your ROI.
  • Web Development; building customised websites including integrated booking software when needed, fully optimised to maximise conversions.
  • Video & Photography; increasingly critical to digital marketing, powerful video content can be created to promote key brand messaging then utilised in targeted local campaigns.
So whether you are a Franchisor at corporate head office, or a Franchisee or other multi-location business owner, Take Me Digital can tailor a strategy and solution for your business, liaising with all stakeholders to ensure everyone’s objectives are being met.

Let’s talk

Whether you're a single location operator or an established franchise wanting to consolidate its local digital presence everywhere you do business, Take Me Digital is the hands-on specialist digital agency you’re looking for. Hand the pressure of ‘doing it all’ over, so you can focus on ‘No. 1’ - your customer.