The digital marketing of a franchise business presents both the corporate brand (Franchisor) and its local business owners (Franchisees) with a unique set of challenges.
As a franchisor your primary objective is likely to be focused on maximising exposure for and accelerating your brand regionally or nationally (even internationally) in order to attract new franchisees, which benefits all parties in a broader sense.
However franchisees may resent being required to contribute too much to what they see as corporate brand campaigns which don’t have any immediately visible or direct effect on their own business or bottom line.
Some franchisees, especially those operating alongside other franchises in the same area, may then misguidedly risk relying too heavily on local foot traffic, or the influence of the parent company’s brand, to generate leads and customers, in favour of investing their limited marketing spend into any specifically local area SEO strategies or digital marketing campaigns.
The most powerful strategy for a franchise or multi-location business is to adopt a cohesive approach to regional and national corporate and brand digital marketing alongside customised location-specific objectives, which when managed properly, will maximise both brand exposure and footfall, or bums on seats, bookings, or sales, whatever it is your business needs to succeed.
Working with some of the world’s leading franchise brands, including TONI&GUY, Xtend Barre, Massage Envy, Amazing Lash Studio, Fierce Hair Growth, LJ Hooker, and many more, Take Me Digital specialises in delivering a range of complimentary services designed to benefit both brand and location, including:
Whether you're a single location operator or an established franchise wanting to consolidate its local digital presence everywhere you do business, Take Me Digital is the hands-on specialist digital agency you’re looking for. Hand the pressure of ‘doing it all’ over, so you can focus on ‘No. 1’ - your customer.